quarterly marketing audit + MMM Readout
Most marketing teams can tell you what they spent. Few can tell you what it actually drove. This is a fixed-scope, recurring engagement that answers that question every quarter — built on 20+ years of marketing mix modeling and incrementality testing across P&G, Roche, Eli Lilly and pharma brand launches, delivered on a predictable monthly cadence.
tHE CHALLENGE
Problems I Solve
Wasted Spend
Money goes into campaigns and channels with little accountability and poor ROI
Poor Uptake
Breakthrough products stall because patients and HCPs don't understand the true value.
No Strategy
Marketing feels like random acts of tactics with no clear link to business goals.
Leadership Gap
Teams lack the senior guidance to connect complex science, strategy, and execution.
01
Build
Build the strategies, brands, teams, and capabilities that turn ambition into growth.
02
Translate
Translate complex science and data into clear stories and decisions that drive adoption and impact.
03
Lead
Lead cross-functional teams and partners with the clarity, empathy, and accountability to turn strategy into results.
04
Ensure
Every marketing dollar is measurable, accountable, and ROI-positive.
for consumer health & cpg growth
Most marketing teams can tell you what they spent. Few can tell you what it actually drove. A fixed-scope, recurring engagement that answers that question every quarter — without the cost or ramp-up time of a full-time hire.
Built on 20+ years of marketing mix modeling and incrementality testing across P&G, Roche, Eli Lilly and pharma brand launches — delivered on a predictable monthly cadence:
Audit
- Monthlyperformance snapshot across paid, owned, and earned channels
- Quarterly marketing mix modeling (MMM) + incrementality readout
- Written recommendations memo each month
- Best for: lean teams tht need an outside data check on spend efficiency
Audit + Advisory
- Everything in Audit, plus a monthly 60-minute strategy call
- Campaign-level audits with channel/tactic reallocation guidance
- Direct email access for ad hoc questions
- Best for: teams that want a standing thought partner
Audit + Embedded
- Everything in Advisory plus attendance at leadership meetings
- Ownership of the marketing roadmap and KPI reporting cadence
- Vendor and agency oversight
- Best for: companies that want fractional-CMO-level accountability tied to data
examples of success
Example: When a blockbuster depression treatment was approaching its loss of exclusivity, the immediate challenge was to sustain revenue and avoid significant losses and layoffs.
I made the bold recommendation to shift a majority of the marketing spend to a newly approved pain indication, based on data showing the original indication was less promotionally sensitive.
This strategic pivot, combined with a highly-effective new campaign, drove remarkable results. The brand delivered a 3:1 return on investment, exceeded its business plan by 7% in topline growth, and achieved five straight months of record-breaking revenue, successfully optimizing profitability in its final months.
Example: A pharma client with a high-stakes challenge: their new anti-platelet therapy had to deliver a longer patient length of therapy than the market average, or the launch—and Wall Street’s expectations—would collapse.
When I dug in, I discovered two hidden barriers: patients carried unspoken doubts, and HCPs often communicated in ways that left patients uncertain about staying on therapy. By addressing both—improving patient engagement and giving providers clearer communication tools—we turned the launch around.
The result? From day one, the brand achieved a 33% longer length of therapy than the industry standard. It was a reminder that when you bridge the gap between science and patients, you don’t just meet targets—you change outcomes.