Let me help you turn your science into a successful launch and meaningful patient impact.
Roughly half of all new drug launches—despite a successful clinical trial—fail to meet their commercial expectations in the first year. Sedulo Group
tHE CHALLENGE
Problems I Solve
Wasted Spend
Money goes into campaigns and channels with little accountability and poor ROI
Poor Uptake
Breakthrough products stall because patients and HCPs don't understand the true value.
No Strategy
Marketing feels like random acts of tactics with no clear link to business goals.
Leadership Gap
Teams lack the senior guidance to connect complex science, strategy, and execution.
01
Build
A clear marketing roadmap tied directly to business outcomes.
02
Translate
Complex science into patient-first stories that drive adoption.
03
Lead
Internal and external teams to execute with discipline and creativity.
04
Ensure
Every marketing dollar is measurable, accountable, and ROI-positive.
Engaged
Fractional CMO; part-time leadership to own the marketing function and deliver predictable results.
Half-Day Consultative Strategy Session
A focused session to uncover blind spots/gaps and deliver a 3-6 month action plan. (Perfect for clients seeking immediate clarity).
Advisor
Ongoing counsel to keep strategy aligned and accountable.
Engaged
- A fractional CMO for your business for ~10hr/week
- Deploys the Functional Marketing Framework to build marketing strategy, establish KPIs and reporting, define positioning, and more
- Functional Marketing Systems Map delivered after first 30 days
- Quarterly planning calls, sprint planning and review calls led weekly, and daily stand-ups with the team
- Hire, train, evaluate and fire vendors, employees, and contractors
- 3-month minimum commitment
- Investment: starting at $10k/month
Half Day Strategy Session
- 4-hour strategy session for your team using the Functional Marketing Framework to focus your marketing strategy. Customized, based on your company's needs
- ~14 day preparatory period via email correspondence
- Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 3-6 months
- Investment: starting at $5,000 (+travel if req'd)
Advisor
- A fractional CMO leading your team as a strategic advisor
- Available after at least one 90-day sprint with CMOx Engaged or a Half-Day Consultative Strategy Session
- Quarterly planning calls, sprint planning calls led twice-monthly
- unlimited email correspondence
- Grow long-term with the least financial risk
- Access to our marketing campaign standard operating procedures
- 6-month minimum commitment
- Investment: starting at $3000/month
examples of success
Example: When a blockbuster depression treatment was approaching its loss of exclusivity, the immediate challenge was to sustain revenue and avoid significant losses and layoffs.
I made the bold recommendation to shift a majority of the marketing spend to a newly approved pain indication, based on data showing the original indication was less promotionally sensitive.
This strategic pivot, combined with a highly-effective new campaign, drove remarkable results. The brand delivered a 3:1 return on investment, exceeded its business plan by 7% in topline growth, and achieved five straight months of record-breaking revenue, successfully optimizing profitability in its final months.
Example: A pharma client with a high-stakes challenge: their new anti-platelet therapy had to deliver a longer patient length of therapy than the market average, or the launch—and Wall Street’s expectations—would collapse.
When I dug in, I discovered two hidden barriers: patients carried unspoken doubts, and HCPs often communicated in ways that left patients uncertain about staying on therapy. By addressing both—improving patient engagement and giving providers clearer communication tools—we turned the launch around.
The result? From day one, the brand achieved a 33% longer length of therapy than the industry standard. It was a reminder that when you bridge the gap between science and patients, you don’t just meet targets—you change outcomes.